Effective Date: August 1st, 2025.
At Lyza, we respect your privacy and are committed to protecting the limited personal data we collect. This Privacy Policy explains what we collect, how we use it, and your rights regarding that data.
Resources
Effective August 1st, 2025
If you run a local business, you know how much money vanishes every day in that tiny gap between “That’s interesting…” and “I’ll look it up later.” A billboard can get someone’s attention, but if there’s no immediate next step — or worse, a long URL no one will type on their pho
Running a TV ad is a game of high stakes and short time frames. You’re paying a premium to capture viewers’ attention for just a few seconds — but in that moment, how do you get them to do more than just watch? How do you get them to act?
Every transaction is an opportunity to learn from your customers. But asking for feedback days later, via email or a buried website form, is like throwing a message in a bottle — the response rate is low, and the insights arrive too late to act on.
Dining out has changed — speed and convenience matter more than ever. Customers want their food fast, their options clear, and as little friction as possible between deciding and eating.
Posters are still one of the most powerful tools for promoting live events — they grab attention on street corners, coffee shop walls, and venue noticeboards. But here's the problem: when people see your poster, they’re often on the move.
Flyers are a classic way to pack your club, but here’s the catch — every step you ask people to take between seeing your flyer and getting on your VIP list costs you potential guests.
Your product has a story to tell — but a crowded store shelf doesn’t give you much room to tell it. Customers glance, decide, and move on. You need a way to break past the limits of physical packaging and deliver an experience that sticks.
At a trade show, every second counts. Visitors stop by your booth, show interest, but there’s rarely time for a full conversation. You hand out flyers or brochures, hoping they’ll read them later — but most end up in the bin.
Outdoor ads are great for brand visibility, but they often leave potential customers with one big hurdle — remembering your website later.
You’ve made the sale, shipped the product, and now comes the hardest part: getting customers to leave a review. Emails get ignored, and nobody wants to type in a long, fiddly URL just to find your product page again.
You’ve posted a gorgeous new product shot, and the likes are rolling in. But likes don’t pay the bills — getting followers to the checkout page does. Long, messy product links in captions are hard to read and impossible to remember.
Your subscribers are excited the moment your package lands on their doorstep. But the real magic happens when they dive inside — and you have a chance to guide that journey.
Pop-up shops are all about the moment — limited time, limited stock, limited space. But what happens when someone loves your product and you’ve just sold the last one? A missed sale doesn’t have to stay missed.
Text messages have one of the highest open rates in marketing, but the real challenge is knowing whether those messages drive results. A beautifully crafted campaign is only as good as the actions it inspires.
Big launches are all about momentum. You’ve spent months preparing the perfect campaign, lining up ad spots, and securing that billboard space on the busiest stretch of road in town.
When you sell merch as an influencer, you’re not just selling a hoodie, mug, or tote bag — you’re selling a piece of the connection you’ve built with your audience.
Selling on Etsy often means meeting your customers where they already gather — in Facebook groups where people share recommendations, ask for advice, and discover new products. The challenge is that every link you post is part of your reputation.
Running a home baking business means every happy customer is a potential repeat buyer — but only if they have a quick, easy way to order from you again.
If you’re a YouTuber creating courses, you already know the challenge: getting people to watch is one thing, getting them to take action before they click away is another.
Live podcast events are magic. You’re in a room full of people who already like what you do, who’ve taken the trouble to show up, and who are most likely to engage with your brand beyond the show.
There’s nothing better than a reader turning the final page of your book and wanting more. The trouble is, that’s exactly when you lose them — unless you give them a clear, instant way to keep the connection alive.
When you’re teaching online or in-person, building a sense of community among your students can be just as valuable as the lessons themselves.
As an event photographer, you know that one of your biggest challenges is converting curious onlookers into paying clients.
As a blogger, you know the power of Pinterest to drive discovery. A single well-optimized pin can bring thousands of curious visitors your way — but when you’re promoting affiliate products, long, clunky links can ruin the flow.
When you’re delivering a live talk, there’s a golden window of opportunity: the moment your message lands, your audience is engaged, and they’re ready to take the next step.
For salons, repeat business is everything. Loyal clients keep the chairs filled and your schedule stable. But the traditional appointment card — a tiny piece of cardboard with a handwritten date — relies on memory and manual effort.
Legal services are a high-trust business. When someone sees your ad — whether it’s on a bus stop, a magazine, or a local sponsorship banner — you’ve got a split second to earn their attention and make it easy for them to take the next step.
When you’re trying to grow your tutoring business, handing out flyers in the right places — schools, cafés, libraries, community boards — is a tried-and-true tactic.
A freshly manicured lawn or a dramatic garden makeover is one of your best advertisements — but when you’re not there to talk through the details, potential clients only see the end result.
Your clients already trust you with their workouts — so when they’re sweating it out in the gym, it’s the perfect time to offer them the next piece of the puzzle: nutrition. But asking them to remember a long URL or spelling out a complicated link rarely works.
When homeowners or agents pass by one of your property photo shoots, curiosity often sparks: “Who took those amazing photos?” The problem is that unless they track you down online, that moment of interest might vanish before
Conferences thrive on smooth experiences. With multiple tracks, speaker changes, and packed schedules, even the most organized event can leave attendees fumbling for information.
Game day is electric: the fans are fired up, the stands are packed, and the atmosphere is buzzing. It’s also the perfect time to boost merchandise sales. But the usual “visit our shop later” message often gets lost once the final whistle blows.
Museums are full of fascinating details — but wall labels can only tell part of the story. Visitors often want more context, more background, more wonder than a small text panel can deliver.
When you’re presenting on stage, your goal isn’t just to share insights—it’s to spark connections that last beyond the session. But asking attendees to remember your name, search LinkedIn, and find the right profile later is a long shot.
In network marketing, timing is everything. When someone tries a product sample, their curiosity and interest are at their peak—but every extra step between that moment and joining your team or ordering more reduces your chances of a conversion.
Trade shows are a whirlwind of activity. Attendees are surrounded by competitors, distractions, and a never-ending flow of information. Getting someone interested in your product is already a win. But getting them to commit to a demo before they move on?
Fundraising events are all about momentum. The room is buzzing, your cause is front and center, emotions are high—and then you hand guests a long URL or tell them to “visit our website later to donate.” Too often, that energy fades before action happens.
When you send out a press kit, speed matters. Journalists, bloggers, and influencers often work on tight deadlines, and the last thing you want is for them to hunt through folders or type out a clunky URL to grab your brand materials.
At a busy job fair, you might talk to dozens or even hundreds of potential candidates in just a few hours. Collecting resumes and following up later is time-consuming. And too often, strong prospects slip through the cracks.
Handing out free samples is a time-tested way to introduce people to a product, but without a clear next step, many of those impressions disappear without action.
For most coffee shops, regulars are the heart of the business. A loyalty program keeps those customers coming back, but the hardest part is getting them signed up in the first place.
City maps are a staple for tourists, but they often leave visitors wandering without context or direction. As a tour guide, you know the real magic of a city isn’t just where things are located — it’s the stories, history, and local tips that bring it to life.
Street performers bring life and energy to public spaces, creating unforgettable moments for passersby. But relying on cash tips can limit earnings, especially as fewer people carry coins or small bills.
For many commuters, timing is everything. Yet printed timetables or static ads don’t always reflect last-minute changes, delays, or updated routes.
Guests often rely on hotel concierges for local recommendations, but printed brochures can only hold so much information. Maps go out of date, restaurant listings change, and visitors are left juggling papers while trying to navigate a new city.
Print advertising still has a powerful place in brand building, but it often lacks the ability to convert immediate interest into measurable action.
Radio can capture attention like few other mediums, but it often struggles to turn that attention into action.