Use Case: Festival Promoter – Driving Ticket Sales Straight from the Airwaves

Radio advertising can still pack a punch, especially when you’re promoting a big festival with a wide local audience. The challenge is that listeners can’t click anything—they have to remember what you say. Long, messy URLs are guaranteed to be forgotten before the next song even ends.

This is where a clean, memorable short link changes the game. A simple, branded URL is easy to say on air and easy for listeners to type later. Instead of sending people searching online (and potentially losing them to competitors), you give them a direct, frictionless path to your ticketing page.

For maximum impact, keep the short link as short as possible and repeat it twice during the ad—once near the beginning and once just before the end. Using a custom ending that matches your event name or year (“fest2025”) can make it even more memorable.

Listeners who hear your ad are already interested enough to consider coming. The fewer steps between hearing your offer and buying their tickets, the more seats you’ll fill—and a well-crafted short link makes that leap instant and effortless.