Use Case: Tax Advisor – Making Radio Ads Actionable

Radio advertising is still one of the most effective ways to reach local clients who need tax help. But the biggest challenge is this: listeners can’t click a radio ad. You only have a few seconds to tell them what to do—and remembering a long, complicated web address is nearly impossible.

This is where short links make a big difference. A clean, memorable URL like lyza.link/taxes or lyza.link/booknow gives listeners a simple, friction-free way to respond immediately. The next time they need tax help, your link will be easy to recall and type, even if they’re driving when they hear the ad.

To make it even more effective, pick a keyword that sounds natural when spoken out loud—something short, clear, and free of tricky spellings. Say it twice in the ad, once slowly, to help it stick. Bonus tip: combine your short link with a limited-time offer ("Book by Friday and get a free consultation") to create urgency and increase conversions.

With a Lyza short link, you turn passive radio listeners into active leads, giving your ad a measurable, trackable return on investment.